At GDC 2017, I’m giving a lecture titled “Vikings! How We Tapped a Non-Game Community to Build Support for Our Release on Steam (and Gave Away a Sword).” The lecture is about marketing, Steam and Vikings…or technically, “Viking enthusiasts.” More specifically, it’s about how Steam’s rapid growth over the past five years has transformed it into one of the most competitive platforms independent developers can publish their games to, and how because of this, indies must look beyond Steam as their primary marketing tool and consider audiences outside of the “traditional Steam gamer.”
Those of you exhibiting at E3 this week have probably spent the past months working your butts off to secure press meetings. Having been through this process many times for my clients, I know how much work booking each meeting takes. Because of this, I also know how frustrating it is when a meeting doesn’t show. The unfortunate truth is that no-shows are inevitable at big events, however, sending simple email reminders can decrease their chances.