If you’re trying to get more Twitter followers, you’re not alone. Amassing a sizable following is no small task…no matter what those gimmicky “pay $100 for 1K followers” say. To be a true influencer in the Twittersphere, you need dedication, time and a strategy. Here are five tips to help you get more Twitter followers. Continue reading →
Live PR Chat with Tap for Tap [Summary Notes]
Yesterday I participated in a live Twitter chat on the subject of PR with host Tap for Tap and several developers. During the chat, we discussed strategies to get more coverage for your game/app using PR. For those of you who weren’t able to make it to the live chat, Tap for Tap kindly posted the summary notes, which I copied below for your reading pleasure. Continue reading →
Chat Live with Me TODAY about PR
Join me and host, Tap for Tap, at 1 p.m. EST TODAY for a live Twitter chat. We’ll cover PR topics ranging designed to help you get exposure for your app. Use #appdevchat to join the discussion, or follow with TweetChat to make it a little easier. I’m looking forward to seeing you all there and answering any PR questions you’ve been dying to ask! Read more details on Tap for Tap’s blog. Continue reading →
Find Freelancers Who Produce Stellar Work [CASE STUDY]
If you’re looking to find freelancers who won’t let you down, talk to Ted Smoot. This systems admin turned indie game developer became an expert in working with freelancers after his game proposal (and first title) was accepted by the National Automatic Merchandising Association (NAMA) for it’s upcoming Gratitude Tour. To finish Snack WarZ, an action/survival game that portrays vending machines in a positive light, Ted knew he needed help. And so Ted turned to freelancers. Through his experience, Ted learned the key to find freelancers who produce is more than requiting talent, it’s implementing accountability. Continue reading →
5 Marketing Blogs ALL Indies Should Read
Great marketing blogs are akin to finding pots of gold…especially for an indie developer. Why? Because great marketing blogs provide clear and actionable advice. And for an indie who may not be as strong a marketer as he or she is a developer, designer, etc., actionable advice is priceless. Here are five marketing blogs all indies should read and can benefit from. Continue reading →
Successful Kickstarter Dos and Don’ts [CASE STUDY]
Achieving a successful Kickstarter is hard. Just ask Finn Beazlie, Casey Carlin or Jake Federico of indie studio Whole Hog Games. In 30 days, Whole Hog Games exceed it’s Kickstarter funding goal of $12,500 to support its first title, Full Bore. However, for this team, Kickstarter became more than a means of funding. It taught the three how crucial marketing is for not only a successful Kickstarter, but any indie success. Continue reading →
5 Free Internet Marketing Tools all Indie Devs Should Use
Free Internet marketing tools are in no short supply. The challenge is finding a good one. Sadly, most free Internet marketing tools aren’t even worth their nonexistent price tag. Either they’re junk, or they’re amazing…after you upgrade to a paid subscription. But fear not fellow cheapskates. Here are five free Internet marketing tools that are just as great as they are free. Continue reading →
In Game Advertising Tips to Keep Players from Getting Pissed
In game advertising can be a great source of revenue for indie developers. It can also be a great annoyance to players. That’s because in game advertising is often executed poorly. Stuffing ads into games without regard for game play or audience, is a sure-fire way to lose players. However, if planned correctly, in game advertising can generate revenue without driving players away. Continue reading →
App Product Page Techniques that Sell Your Mobile Game
Your app product page is where dreams of success or nightmares of failure materialize. That’s because on this page potential customers decide whether or not to purchase your app. Seize the moment with these five tips to help turn app page visitors into app sales. Continue reading →
How to Market Mobile Games without a Budget [VIDEO INTERVIEW]
Yesterday I was interviewed by Apptentive, a company dedicated to helping developers get the positive feedback their apps deserve. In the interview, VP of Community Management Ezra Siegel and I discussed ways to market mobile games on a $0 budget. For those of you who weren’t able to make it to the live Q&A, Apptentive kindly posted the interview and notes, which I copied below for your viewing/reading pleasure. Continue reading →
