Last month, I delivered a keynote on how to apply data-driven marketing to indie game promotion. The keynote was titled “It’s Not About You: A Scientific Approach to Effective Indie Game Marketing” and focused on target market research. In the keynote I provided step-by-step instruction on how to use data to identify your game’s primary target market(s), understand its needs and effectively communicate how your game fulfills those needs in marketing. The organizers of Konsoll 2014 (the conference in Bergen, Norway where I gave this keynote) recently made my lecture available on YouTube. So, I thought I would share it, along with my slides, with all of you by posting it on Indie Game Girl. Enjoy!