Data-Driven Marketing for Effective Indie Game Promotion [KEYNOTE VIDEO]

Last month, I delivered a keynote on how to apply data-driven marketing to indie game promotion. The keynote was titled “It’s Not About You: A Scientific Approach to Effective Indie Game Marketing” and focused on target market research. In the keynote I provided step-by-step instruction on how to use data to identify your game’s primary target market(s), understand its needs and effectively communicate how your game fulfills those needs in marketing. The organizers of Konsoll 2014 (the conference in Bergen, Norway where I gave this keynote) recently made my lecture available on YouTube. So, I thought I would share it with all of you by posting it on Indie Game Girl. Enjoy!

Watch Konsoll 2014 (and My Keynote) for Free

Watch Konsoll 2014 (and My Keynote) for Free

The lovely organizers of Konsoll have invited me back to keynote Konsoll 2014 and I couldn’t be more honored. Like last year, the event will be held in beautiful Bergen, Norway amidst the backdrop of majestic fjords…and…a slew of independent game developers! Also like last year, Konsoll 2014 will be streaming all its presentations, including my Keynote. This is an incredible opportunity to watch some seriously talented industry folk for free, like: Anna Marsh from Lady Shotgun, James Portnow from Extra Credits, Lee Petty from Double Fine and so much more. If you have time to spare this week on Thursday and Friday, I encourage everyone to take advantage of the opportunity and watch some (or all) of Konsoll 2014.

Exhibit at PAX East from Overseas for $500 [CASE STUDY]

Exhibit at PAX East from Overseas for $500 [CASE STUDY]

For indie studios based out of countries whose local shows don’t provide the kind of media exposure one is looking for, exhibiting at PAX East is a dream. It’s also a HUGE expense. International flights, hotel stays, rental fees and so forth add up. But Henchman & Goon, an indie studio based out of Bergen, Norway, was determined to get to PAX East and promote its upcoming retro, 2D platformer, Flem. Below is the strategy the studio employed to make its determination a reality for just $500 out of pocket.

Packing a Booth at the Game Developers Conference [CASE STUDY]

Packing a Booth at the Game Developers Conference [CASE STUDY]

If you’re paying for a 20′ x 30′ booth at the Game Developers Conference, you better make sure that baby is packed during all show hours. If you don’t, you might as well throw the tens of thousands of dollars it cost to rent the space down the drain! A packed booth not only helps with brand building, generating consumer interest, etc., it piques the interest of the press walking the show floor.

Budget Game Promotion at the E3 Conference [CASE STUDY]

Budget Game Promotion at the E3 Conference [CASE STUDY]

As an indie with limited marketing budget, exhibiting at the E3 conference might seem crazy. Space for a booth alone can cost thousands or tens of thousands of dollars. Tack on food, transportation and lodging and you’re looking at a small fortune. But, what if you scratch the booth, get a general admittance ticket and bargain hunt for the rest of your expenses? Then is it possible to successfully market your game at E3 on a budget? Rob Stamper from Diametric Games sure thinks so…because that’s exactly what he did at E3 2014 to promote GAS, a slap-stick, 2D side scroller about making it to a bathroom after eating an exotic meal that isn’t sitting too well.

Trade Show Planning Case Study Series

Trade Show Planning Case Study Series

Trade shows can be an excellent opportunity to generate awareness for your game. They provide a format to promote to potential fans, network with the press, build partnerships and more all under one roof. Trouble is, trade shows can just as easily become an expensive waste of time. Whether you’re exhibiting or attending, good trade show planning is a key to a successful event. And as we approach trade show season, what better way to learn good trade show planning tactics than with real-world examples!

Use Social Media Monitoring on Competitor Sites to Improve Your Marketing

Use Social Media Monitoring on Competitor Sites to Improve Your Marketing

Using social media monitoring to track the effectiveness of a competitor’s content marketing strategy is smart for any indie to do. Why? Because knowing the number of shares your competitors’ pages get helps you understand your own content marketing’s strength. Comparing your numbers of likes, Tweets, etc. is a good way to learn what works and doesn’t, as well as how to improve. Problem is, getting these numbers isn’t always easy. Especially when competitors don’t use social sharing buttons that tally and display shares. For those scenarios, here’s how to use social media monitoring to track competitors’ content marketing effectiveness and improve your own.

A Press Release Template Perfect for the Indie Game Developer

A Press Release Template Perfect for the Indie Game Developer

If you’ve never written a press release before, finding a press release template is a great place to start. Just like schematics instruct engineers, a good press release template will instruct you to execute a solid press release. Below is such a press release template, but tailored to fit the needs of indie game developers.

A Press Release Example to Inspire Your Own Game’s Press Release

A Press Release Example to Inspire Your Own Game’s Press Release

Have you been scouring the Web for a great press release example to inspire your own indie game’s press release? Search no more! Get your creative juices flowing by reading my favorite indie game press release: Dejobaan Games’ press release for its title “AaaaaAAaaaAAAaaAAAAaAAAAA!!! — A Reckless Disregard for Gravity.” After you’re done taking in the awesomeness, continue onto my analysis of what makes this an excellent press release example.

How to Pitch the Game Press if You Waited Till the Last Minute [QUICK TIP]

How to Pitch the Game Press if You Waited Till the Last Minute [QUICK TIP]

It’s one week till your game’s launch and you have yet to contact the game press. From the research you’ve done, you know waiting till the last minute to begin press outreach is a no, no. Yet, here you are. You’re angry with yourself for letting time slip by and are considering forgoing the game press altogether. While it’s not an ideal situation, don’t give up! There’s still time to make an impact…you just need a different strategy. Instead of relying on relationships you’ve established with writers (a.k.a., the suggested method you didn’t follow), you’ll need to focus on appealing to their readerships’ interests.