Budget Game Promotion at the E3 Conference [CASE STUDY]

E3 Conference

As an indie with limited marketing budget, exhibiting at the E3 conference might seem crazy. Space for a booth alone can cost thousands or tens of thousands of dollars. Tack on food, transportation and lodging and you’re looking at a small fortune. But, what if you scratch the booth, get a general admittance ticket and bargain hunt for the rest of your expenses? Then is it possible to successfully market your game at E3 on a budget? Rob Stamper from Diametric Games sure thinks so…because that’s exactly what he did at E3 2014 to promote GAS, a slap-stick, 2D side scroller about making it to a bathroom after eating an exotic meal that isn’t sitting too well. Continue reading →

Trade Show Planning Case Study Series

trade show planning

Trade shows can be an excellent opportunity to generate awareness for your game. They provide a format to promote to potential fans, network with the press, build partnerships and more all under one roof. Trouble is, trade shows can just as easily become an expensive waste of time. Whether you’re exhibiting or attending, good trade show planning is a key to a successful event. And as we approach trade show season, what better way to learn good trade show planning tactics than with real-world examples! Continue reading →

Use Social Media Monitoring on Competitor Sites to Improve Your Marketing

social media monitoring

Using social media monitoring to track the effectiveness of a competitor’s content marketing strategy is smart for any indie to do. Why? Because knowing the number of shares your competitors’ pages get helps you understand your own content marketing’s strength. Comparing your numbers of likes, Tweets, etc. is a good way to learn what works and doesn’t, as well as how to improve. Problem is, getting these numbers isn’t always easy. Especially when competitors don’t use social sharing buttons that tally and display shares. For those scenarios, here’s how to use social media monitoring to track competitors’ content marketing effectiveness and improve your own. Continue reading →

A Press Release Template Perfect for the Indie Game Developer

press release format

If you’ve never written a press release before, finding a press release template is a great place to start. Just like schematics instruct engineers, a good press release template will instruct you to execute a solid press release. Below is such a press release template, but tailored to fit the needs of indie game developers. Continue reading →

A Press Release Example to Inspire Your Own Game’s Press Release

excellent press release

Have you been scouring the Web for a great press release example to inspire your own indie game’s press release? Search no more! Get your creative juices flowing by reading my favorite indie game press release: Dejobaan Games’ press release for its title “AaaaaAAaaaAAAaaAAAAaAAAAA!!! — A Reckless Disregard for Gravity.” After you’re done taking in the awesomeness, continue onto my analysis of what makes this an excellent press release example. Continue reading →

How to Pitch the Game Press if You Waited Till the Last Minute [QUICK TIP]

game press

It’s one week till your game’s launch and you have yet to contact the game press. From the research you’ve done, you know waiting till the last minute to begin press outreach is a no, no. Yet, here you are. You’re angry with yourself for letting time slip by and are considering forgoing the game press altogether. While it’s not an ideal situation, don’t give up! There’s still time to make an impact…you just need a different strategy. Instead of relying on relationships you’ve established with writers (a.k.a., the suggested method you didn’t follow), you’ll need to focus on appealing to their readerships’ interests. Continue reading →

Landing Page Design and How to Use it to Sell Your Indie Game


If you’re like most indie developers, your website’s landing pages are your sales team. I.e., you drive traffic (or leads) to these pages, hoping they’ll convert to customers. Trouble is, without stellar landing page design, most landing pages convert only 5%-15% of traffic. Not too good for the bottom line…but there’s hope. By following these landing page design techniques, you can boost your conversion rate upwards of 50%. Continue reading →

How Much Time Does Blogging Take?

how much time does blogging take

If you’re an IGG fan, you understand the importance of blogging in indie game marketing and have included it in your own promotional calendar. But have you answered the question: “how much time does blogging take?” If not, you risk underestimating what you need to devote to this channel–a mistake that could (1) blow your launch date or (2) result in a not-so-active blog.

While blogging may seem easy enough, keeping an active blog is a serious time commitment–one you must fully understand to plan an accurate marketing calendar. To help you in this planning, I have provided what I spend blogging for Indie Game Girl below. My hope is that you can use this as a guide to more accurately budget your blogging time and achieve greater marketing success. Continue reading →

How to Market Your App to Get 1K Downloads on Launch Day [CASE STUDY]


Knowing how to market your app to get a meaningful amount of downloads is difficult. Especially if you’ve never done app marketing before and don’t have a marketing budget. This is the exact situation Ryan Martin of Ensomniac Studios was in when he and his team launched their first title, Glint, on the App Store. Unlike most indies who won’t break 1,000 downloads in their app’s lifetime, Ensomniac scored over 1,000 on launch day. Below is the app marketing process Ryan and his team followed to beat the odds. Continue reading →

App Review Sites Comparison Tool [UPDATED]

app review sites

With so may app review sites out there, it’s hard to know where to focus your energy as a developer looking for a review. You want the right mix of exposure, credibility and influence. But with no easy way to compare sites, how do you know what’s worth your time? Enter the App Review Sites Comparison Tool. Continue reading →