Those of you exhibiting at E3 this week have probably spent the past months working your butts off to secure press meetings. Having been through this process many times for my clients, I know how much work booking each meeting takes. Because of this, I also know how frustrating it is when a meeting doesn’t show. The unfortunate truth is that no-shows are inevitable at big events, however, sending simple email reminders can decrease their chances.
As a fan of indie games, I find the lack of thought in many negative Steam user reviews disturbing. As a marketing consultant who has helped numerous indies launch their titles on Steam and seen the impact these reviews have on sales, I find this apathy appalling. Perhaps it’s the desire to be the “class clown,” or a love of shock value that motivates Steam users to leave negative reviews like “It sucks,” “Waste of time and money” or “Your mother is an alcoholic.” But as someone who is well versed in the effect of these reviews, I have to chalk it up to ignorance so I continue believing people are inherently good.