If you’re like most app developers, driving traffic to your app download page is constantly top of mind. That’s because increased traffic translates to exposure, conversion and, most importantly, revenue. While there are many ways to drive traffic to your app download page, it’s important to focus on methods that generate quality traffic (a.k.a., the kind that will buy or download your app) without breaking the bank. Whether you realize it or not, this kind of traffic is often at your fingertips.
Before exploring paid advertising, review your homegrown traffic sources, namely your blog. This goldmine of targeted, free traffic is a perfect place to start your funneling efforts. Here are two insanely easy ways to drive your blog’s traffic to your app download page.
Increase App Download Page Traffic via Your Blog
Home Sidebar Callout
A blog’s most visible and trafficked page is its home page. This makes the blog home page the perfect spot to place an app download page callout. A simple banner add or text link in the sidebar promoting your app download page will work. Place the callout above the fold to ensure visibility and give it an attention grabbing design to entice clicks. Below are two examples of well-executed sidebar callouts. These examples are not app-related, but illustrate good design and placement.
Marketing Profs uses a banner ad on its blog’s home page sidebar to promote a free guide.
SEOmoz uses text and a call-to-action button on its blog’s home page sidebar to promote a free trial.
Each blog you write and publish is its own piece of marketing. Like all good marketing, posts need strong call to actions. Use your app download page as each posts’ call to action with an end-of-post callout. Well designed banner ads or text links that encourage clicks work well for this type of callout. Here are two examples for inspiration.
HubSpot promotes a free template with an end-of-post banner ad callout.
Yours truly promotes my blog subscribe with an end-of-post banner ad callout.
Feature image above was taken by Asif Akbar.