Your app product page is where dreams of success or nightmares of failure materialize. That’s because on this page potential customers decide whether or not to purchase your app. Seize the moment with these five tips to help turn app page visitors into app sales.
5 Tips to Building an App Product Page that Sells
Eye Catching Icon
Your app icon is the first page element noticed by visitors. In the split second it takes a vistor to scan your app icon before moving on, it’s important your icon conveys what your game is about in a memorable way. The most successful app icons accomplish this with vibrant colors, beautiful illustration and no distracting text.
Example: Fruit Nina by Halfbrick Studios
Grabbing First Sentence
Most of your app product page visitors will only read the first sentence in your description before deciding whether to buy, continue reading or leave. Strong first sentences entice visitors to stay and read on by communicating the game’s goal in an engaging way.
Example: Ride ‘Em Rigby – Regular Show by Cartoon Network
“Help Rigby hang on for dear life as Muscle Man rampages through the park.”
Benefit, NOT Feature List
Visitors shopping for a great game are not interested in things like “physics-based” this and “real-time rendered” that. They’re searching for what makes the game fun to play. Appeal to their sense of adventure, mystery or whatever fits your game’s genre with an enticing benefit list.
Example: Scribble Hero by Nickelodeon
-Face off against diabolical bosses…
-Stock your arsenal with awesome weaponry…
-Voyage through outrageous worlds…
We live in a visual world where people prefer images over text. Use your screenshots to help tell your game’s story by adding descriptions.
Example: Angry Birds by Rovio
There’s a reason word-of-mouth marketing is effective: people trust people they know. Reviews are akin to word-of-mouth marketing for your app product page. Positive reviews give your game authority and trust, both of which encourage app sales.
Example: Cut the Rope by Chillingo Ltd
Feature image above was taken by John Boyer.