App Reviews and How to Score Them


App reviews are a fantastic way to to attract the right kind of traffic to your app, i.e., visitors who are likely to convert to paying customers. The problem is, app reviews can be tough to land. Often times, top review sites have long backlogs and steep competition. Here are three ways to help you break through the clutter and score app reviews.

3 Ways to Score App Reviews

  1. Network with Writers and Ad Reps: App reviews are like job hunting: it’s much easier to get in at a place where you know someone who can vouch for you. Before you resort to the “cold calling” that is the app review submission form, try networking. You can almost always find contact information for review writers. (You can even find Twitter handles.) Use this information to reach out and open a dialogue.

    If you don’t want to kiss up to writers, consider ad reps. Many app review sites offer advertising opportunities. If you can afford it, work with an ad rep to take advantage of these opportunities. Develop a relationship with your rep to optimize you campaign and get a feel for the site’s audience. When you’re ready for a review, you’ll have an ally.

  2. Submit a Killer Request for an App Review: if you choose to go the submission route, you need to think of your submission as a piece of marketing/art itself. Put effort into your submission, making sure it: starts with a great description of your game, links to an engaging video, provides complete information and contains a promo code. (I’ll write more on this in an upcoming post.)
  3. Pay Your Way: if all else fails, you can most likely pay your way onto an app review site. For a fee, many sites guarantee on-time reviews. Fees range in price and exposure, but are good alternatives to consider if you’re short on time and need the exposure.

If you’re having trouble choosing which sites to shoot for a review on, try using this app review sites comparison tool.

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Emmy Jonassen is a marketing pro who helps indie developers build adoring fanbases. Marketing people who love buzz words call this "lead generation."

2 Comments on "App Reviews and How to Score Them"

  1. Todd says:

    Hey Emmy!
    Thanks for posting these tips. I don’t suppose you have any new or updated tips. I’m part of a student group and our game is free however we want to get as many reviews as we can so we can know what we did right and wrong.

    Thanks in advance!

    • Emmy says:

      Hi Todd, thanks for the note. Unfortunately, I don’t have any updates to this post. I’m hoping to go back to some of my older posts in the coming months and make updates, but this may not happen for the timeframe you’re working with. When I do update, I’ll be sure to let you know :)

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