Achieving a successful Kickstarter is hard. Just ask Finn Beazlie, Casey Carlin or Jake Federico of indie studio Whole Hog Games. In 30 days, Whole Hog Games exceed it’s Kickstarter funding goal of $12,500 to support its first title, Full Bore. However, for this team, Kickstarter became more than a means of funding. It taught the three how crucial marketing is for not only a successful Kickstarter, but any indie success.
When you launched your Kickstarter campaign, it was like someone blew open the flood gates. A waterfall of donations rushed your way and made you think, “man, what a cake walk meeting my funding goal will be.” Then something happened. That beautiful, gushing waterfall quickly turned into a sad trickle and left you fretting whether you’d lose everything after 30 or 60 days. The key to keeping your fundraising momentum strong is continued marketing. Here are four tips to avoid a Kickstarter fundraising slump.