Crowd Funding Posts

Successful Kickstarter Dos and Don’ts [CASE STUDY]

Successful Kickstarter Dos and Don’ts [CASE STUDY]

Achieving a successful Kickstarter is hard. Just ask Finn Beazlie, Casey Carlin or Jake Federico of indie studio Whole Hog Games. In 30 days, Whole Hog Games exceed it’s Kickstarter funding goal of $12,500 to support its first title, Full Bore. However, for this team, Kickstarter became more than a means of funding. It taught the three how crucial marketing is for not only a successful Kickstarter, but any indie success.

4 Tips to Avoid a Kickstarter Fundraising Slump

4 Tips to Avoid a Kickstarter Fundraising Slump

When you launched your Kickstarter campaign, it was like someone blew open the flood gates. A waterfall of donations rushed your way and made you think, “man, what a cake walk meeting my funding goal will be.” Then something happened. That beautiful, gushing waterfall quickly turned into a sad trickle and left you fretting whether you’d lose everything after 30 or 60 days. The key to keeping your fundraising momentum strong is continued marketing. Here are four tips to avoid a Kickstarter fundraising slump.

Kickstarter Launch – Phase 3 of Your Kickstarter Campaign Timeline

Kickstarter Launch – Phase 3 of Your Kickstarter Campaign Timeline

If you’re ready for your Kickstarter launch, hopefully you’ve completed Phases 1 and 2 of your Kickstarter campaign timeline. This means you’ve been promoting your game/company for a few months and have amassed a sizable and engaged audience. In addition, you’ve spent the past three to four weeks teasing your upcoming Kickstarter launch to generate buzz. If this is where you’re at, congratulations and please continue reading. If you’re a little behind, consider delaying your launch until you’ve caught up.

Teaser Campaign – Phase 2 of Your Kickstarter Campaign Timeline

Teaser Campaign – Phase 2 of Your Kickstarter Campaign Timeline

For the past three months, you’ve been working hard to build an audience to start your teaser campaign. You’ve blogged like crazy, tweeted hardcore and everyone in the forums is on a first name basis with you. As a result of your efforts, you’ve amassed a sizable following of active and engaged fans. Now is the perfect time to start your Kickstarter teaser campaign.

Website Traffic – Phase 1 of Your Kickstarter Campaign Timeline

Website Traffic – Phase 1 of Your Kickstarter Campaign Timeline

So you’ve decided to launch a Kickstarter campaign and fund your game’s development. Awesome! Now, stop right there. Before you continue down the crowdsourcing path, consider your website traffic plans. Why worry about website traffic you ask? Well, without it you won’t be able to build a fanbase for your Kickstarter launch. And, without an existing fanbase, you’re going to have a hell of a time successfully meeting your funding goals. Don’t worry though, here are five easy ways to use website traffic to build a fanbase for your Kickstarter launch.

Kickstarter Campaign Timelines and Why They’re Important

Kickstarter Campaign Timelines and Why They’re Important

Thinking about launching a Kickstarter campaign? Awesome! Kickstarter is a great place to get funding for your game’s development. But to reach your funding goals, you’ll need strong marketing. And to ensure strong marketing, you’ll need a strategy that includes a list of marketing materials and where and when to use them. Essentially, a timeline.