The first step to effectively promoting your game in a page or post is knowing how to find keywords. Choosing the right keywords determines the type of and how much traffic your page or post gets, as well as its rank in search results. Because of the impact keywords have, don’t leave them to chance. Maximize your page or post’s potential by following the steps below on how to find keywords.
How to Find Keywords to Promote Your Game in a Page or Post
For this blog, let’s pretend your indie studio just released an iPhone game for kids. We will use this example to better illustrate how to find keywords in the steps below.
Step 1: Start with an Initial Keyword List
To conduct keyword research in the Google Keyword Tool, you’ll need an initial keyword list. Generate this list by assuming the role of someone from your target audience. Write a list of words you might search to find your game if you were this person. In our example, you’re probably a parent. What keywords would you search if you were looking for a free iPhone app for your child? Below I wrote two possibilities, but you should think of ten.
Step 2: Conduct Keyword Research
With your initial keyword list ready, it’s time to begin keyword research. Visit the Google Keyword Tool and plug in your keywords. Be sure to select “[Exact]” from “Match Types” and “Only show ideas closely related to my search terms” from above the “Search” button. Selecting these options ensures Google displays the most accurate search volume and closely related keyword ideas. Sort keyword ideas by “Local Monthly Searches” to get your country’s search volume.
As you conduct your keyword research, track your keywords in a chart. Record each keyword’s competition and number of local monthly searches. Here is what your chart might look like using the data from the Google Keyword Tool.
Step 3: Choose Keywords using Competition and Search Volume
Now that you know how to set up your keyword research in the Google Keyword Tool, it’s time to decide which keywords make the cut. For this, you’ll focus on two metrics: competition and local monthly searches.
Unless you are a studio with stellar brand recognition, you’re not going to win on highly competitive and searched keywords. Try to stick with keywords that have low to medium competition and 150 to 1,500 local monthly searches.
Step 4: Use Keyword Ideas to Find Alternative Keywords
If your initial set of keywords does not meet this criteria, use the Google Keyword Tool’s keyword ideas to find alternatives. For example, my initial keyword, “free iPhone apps,” has almost 10,000 local monthly searches. Even though this keyword’s competition is low, there’s no way I’ll show up in first-page results with that many searches. If I scroll down the list of keyword ideas, I find a related word that does match my criteria: “free iPhone apps for kids.” This keyword, which better matches the game I’m promoting, has fewer searches and low competition. Perfect!
Using this method, I have revised my chart.
Step 5: Select 1 Focus and 2-3 Secondary Keywords
You should now have a solid list of keywords for the final step of how to find keywords. From this list, select one keyword to be your focus keyword. The focus keyword should have the highest number of searches from your list. Then, select two to three secondary keywords. When you write your page or post, you’ll include all of these keywords to help capture both exact match searches and long tail keywords.