I Co-Founded an Indie Game Publisher!

I Co-Founded an Indie Game Publisher!

As you have all probably noticed, I’ve been fairly quiet for the past couple of months. And by quiet I mean, I haven’t blogged, I haven’t Tweeted/posted to Facebook and I’ve been late in responding to your emails. Geez, I’ve even neglected to post pics of my pug, Wyatt. As a marketing professional who preaches regular blogging and social media engagement, I’m pretty ashamed. But, I promise my silence has been for a good (and exciting) reason: I co-founded an indie game publisher called Snow Cannon Games!
 

Who is Snow Cannon Games?

Snow Cannon Games is a group of six industry veterans, including (from left to right if you look at the photo above): Espen Askvik, myself, Linn Søvig, Geoffrey Zatkin, James Portnow and Demetri Detsaridis. And while I can’t tell you everything about us (we’re making an official announcement in late October), I can say that we’re not your average publisher. Our choice clients are those whose work does not conform to mainstream interests, yet oozes as much creativity and fun as you would find in an AAA game. These are the independent titles that we believe should be published and get loads of attention, but often don’t because their creators lack access to the financial resources, business expertise and professional network required to break through today’s ultra-competitive market. This is where we want to help!

Between the six of us, our experience spans the game design, monetization, sales and marketing gamut. We also have quite a large network that we’ve developed through the years. We’re committed to using both of these things to help amazing games, that may otherwise go unnoticed, reach broader audiences and become financially successful. This is what we’re passionate about and can’t wait to do.
 

How can you learn more about Snow Cannon Games?

As I mentioned above, we’re going to do a big announcement…and maybe stream it live…at an industry event…so you can all watch (hint, hint, hint)…at the end of October. But, if you want to keep tabs on us until then, here’s how:

 

So…what does this mean for Indie Game Girl?

Indie Game Girl will be affiliated with, but NOT owned by Snow Cannon Games. This is an important distinction that myself and the Snow Cannon Games’ team support adamantly. Indie Game Girl will continue to be owned and operated by me, and only me. This affords me the freedom to continue posting helpful marketing advice without influence from third parties—something I’ve been doing since I started this blog three years ago.

As far as my posting schedule is concerned, I will return to posting regularly. However, until I fully transition into my new role, I will post every other week. Once I get settled, I will resume posting once per week. In addition, get ready to start seeing me back on Twitter and Facebook to deliver your daily dose of marketing goodness.

Finally, in regards to your emails, please hang tight. I have a lot of notes in my inbox that I’m slowly working through, but I promise I will answer each and every one.

Here’s to exciting times ahead!
 

Emmy

Emmy Jonassen is a marketing pro who helps indie developers build adoring fanbases. Marketing people who love buzz words call this "lead generation."

9 Comments

Kyle

about 2 years ago

Congratulations Emmy! I'm excited for the big announcement in October. Best of luck to you and the Snow Cannon team.

Reply

Emmy

about 2 years ago

Thank you Kyle! I just emailed you back :)

Reply

Kyle Mac

about 2 years ago

Yo, Portnow's there. I'm interested to see where this is going.

Reply

Isaac

about 2 years ago

This is exciting news Emmy, congrats!

Reply

Emmy

about 2 years ago

Thank you Isaac! I appreciate the kind words.

Reply

Dave

about 2 years ago

That's great news. Looking forward to seeing what games Snow Cannon publishes. As for this: "Finally, in regards to your emails, please hang tight. I have a lot of notes in my inbox that I’m slowly working through, but I promise I will answer each and every one." I'm going to hold you to that! :-P

Reply

Emmy

about 2 years ago

Thanks for the comment and kind words Dave! I appreciate it. As for my email response promise--you should hold me to that because a promise is a promise. I will be getting back to you for sure!

Reply

Alex Petlenko

about 1 year ago

Sounds really cool! Look forward to your first published game! I'm an indie developer creating iOS games and partnering with a publisher is something that I would like to explore in 2016!

Reply

Emmy

about 1 year ago

Thanks for the comment Alex! Our first game will be Shadow Puppeteer for the Wii U. We are very excited about this game :) Good luck with your upcoming iOS creations, and if you ever want to talk to Snow Cannon, please feel free to email me at emmy@snowcannongames.com.

Reply

Leave a Comment

Please be polite. We appreciate that.
Your email address will not be published and required fields are marked