5 Free Internet Marketing Tools ALL Indie Devs Should Use [UPDATED]

5 Free Internet Marketing Tools ALL Indie Devs Should Use [UPDATED]

Free Internet marketing tools are in no short supply. The challenge is finding a good one. Sadly, most free Internet marketing tools aren’t even worth their nonexistent price tag. Either they’re junk, or they’re amazing…after you upgrade to a paid subscription. But fear not fellow cheapskates. Here are five free Internet marketing tools that are just as great as they are free.
 

5 Free Internet Marketing Tools

  1. HubSpot’s Marketing Grader
    This handy little Web and mobile app from the folks at HubSpot is downright amazing. Without taking a cent, Marketing Grader analyzes your site, social media presence and overall online influence. After you’ve been analyzed, you get a grade and a list of actionable items to improve your score.

    HubSpot's Marketing Grader

  2. HubSpot’s Blog Topic Generator
    If you find yourself struggling to think of blog topics, struggle no more! Our friends at HubSpot have come to the rescue…for free…again. Simply visit the Generator online, type three nouns into the noun fields and click “Give Me Blog Topics!” Not only will the Generator spit back topics, it will format those topics in handy optimized titles.

    HubSpot's Blog Topic Generator

  3. WordPress SEO by Yoast
    For those of you using WordPress blogs to drive traffic to your game’s site, SEO by Yoast is a must have. This nifty little plugin blends art and science to optimize your posts as you write. Start by selecting your focus keyword, then simply follow the plugin’s suggestions for things like keyword density, readability and more to craft a post with serious first-page search results potential.

    WordPress SEO by Yoast

  4. Google Analytics
    Now a days everyone seems to have an analytics tool. But just like the Die Hard franchise, I argue the original is the best. Google Analytics has everything you need in an analytics tool, plus some. For $0 you get traffic analysis; campaign tracking; click tracking; syncing with Web Master Tools, AdWords, etc.; and more.

    Google Analytics

  5. HootSuite
    Ever wake up promising yourself you’re going to tweet, post and more only to wind up in bed that night saying tomorrow will be different? Now there’s no excuse. With HootSuite, you can schedule social media activity ahead of time so your followers never feel neglected. With the free version of HootSuite, schedule activity on up to five networks.

    HootSuite

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Emmy

Emmy Jonassen is a marketing pro who helps indie developers build adoring fanbases. Marketing people who love buzz words call this "lead generation."

20 Comments

Joanna

about 5 years ago

Fantastic as ever Emmy, thank you very much. I've just had a go at some of these tools and found them to be quite good. I was already a big fan of Hootsuite as I use that for a couple of my clients, glad you added it to your list.

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Emmy

about 5 years ago

Thanks Joanna! Glad you found it useful. HootSuite is great. It'd be even better if it added G+ profiles in addition to pages... That's the only big downfall I see to it right now.

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Logan Merrick

about 5 years ago

Emmy, Great post! Some really useful tools there. I tend to go free flow on the writing and am now considering using a tool like InBound writer. And I too am a big fan of Klout. When I wake up in the morning and see my Klout score has gone up..I know it's gonna be a good day ;) Cheers, Logan

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Emmy

about 5 years ago

Ha! That's when you know you're obsessed with marketing :) Thanks for the comment Logan!

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Dan (Vintage Games)

about 4 years ago

Incredibly helpful stuff Em - doing early-company-lifespan audience generation as we speak and I can use every tip I can get. Consider thyself bookmarked madam.

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Emmy

about 4 years ago

Hi Dan! Thanks for the comment. Glad you're finding this stuff useful. I'm also glad that you are doing "early-company-lifespan audience generation." It is DEFINITELY going to (1) help you and (2) put you ahead of the competition that is not doing it. Good luck and keep me posted. Emmy

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Cecilia

about 4 years ago

Wonderful list, great help for my site and for my clients as well! Thanks Cecilia

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Emmy

about 4 years ago

Great to hear. Thanks for the comment.

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Threef

about 4 years ago

This month I've seen few people using www.sumall.com. I tried it and i like it.

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Emmy

about 4 years ago

Hi there! I haven't used SumAll, but the reviews have been great. I will certainly try it out. Thanks for sharing.

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Harry Tran

about 4 years ago

Great article I've known odd hootsuite but not the others.

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Arya

about 4 years ago

this list is really helpful, I wonder why I didn't know about them (other than hootsuite and klout) before, thanks for sharing

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Macy Jones

about 3 years ago

Thanks for sharing ...... you are right these are imp tools for internet marketing

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Pavel

about 3 years ago

Emmy, thank you for this topic! HubSpot looks to be hard to follow for WordPress users. For my site it generates that I have no "Lead Generation", which sounds strange. In the suggestions it advice to create landing page, but I can't get what does it mean for the blog? Can you advice anything? Thank you in advance and thank you for create articles! BR, Pavel.

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Emmy

about 3 years ago

Hi Pavel, the best advice I have is an optimized landing page template I created for indie developers. Check it out.

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Pascal

about 3 years ago

Hi, another great way to have your games promoted is by submit it to (free) game websites, like Kongregate or Miniclip.

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Cedric Markwatson

about 2 years ago

Emmy Awesome post! All tools are really helpful for all of us. Right now I am using yoast plugin and Google Analytics, which are simple and useful tool for me.

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Elaine Gerstley

about 2 years ago

Great tools list I found here. Emmy I really happy to read this post. Cheers

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Cedric Markwatson

about 2 years ago

As an internet marketing executive, these all tools are very useful, that doesn't only make my task simple, but also help for growing my business. Emmy, your way of writing style is very impressive. Thanks for collecting all these tools for us.

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Kate Ayana

about 2 years ago

I love all these tools. Thanks for it Emma.

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