Have you been scouring the Web for a great press release example to inspire your own indie game’s press release? Search no more! Get your creative juices flowing by reading my favorite indie game press release: Dejobaan Games’ press release for its title “AaaaaAAaaaAAAaaAAAAaAAAAA!!! — A Reckless Disregard for Gravity.” After you’re done taking in the awesomeness, continue onto my analysis of what makes this an excellent press release example.
It’s one week till your game’s launch and you have yet to contact the game press. From the research you’ve done, you know waiting till the last minute to begin press outreach is a no, no. Yet, here you are. You’re angry with yourself for letting time slip by and are considering forgoing the game press altogether. While it’s not an ideal situation, don’t give up! There’s still time to make an impact…you just need a different strategy. Instead of relying on relationships you’ve established with writers (a.k.a., the suggested method you didn’t follow), you’ll need to focus on appealing to their readerships’ interests.