If you’re six months out from the launch of your game and still have the “if I build it, they will come” mentality, it’s time to wake up! Unless you’re known in the market (i.e., your company has already released a successful game, you’re an industry god, etc.), attracting an audience is going to take some serious work. So don’t wait until the cat’s out of the bag, start early and be proactive. There’s nothing worse than launching your game and hearing crickets. Here are three easy steps to help build an audience before your game’s launch.