The Frostrune Posts

GDC 2017 Session Preview: Marketing, Steam, Vikings and a Sword

GDC 2017 Session Preview: Marketing, Steam, Vikings and a Sword

At GDC 2017, I’m giving a lecture titled “Vikings! How We Tapped a Non-Game Community to Build Support for Our Release on Steam (and Gave Away a Sword).” The lecture is about marketing, Steam and Vikings…or technically, “Viking enthusiasts.” More specifically, it’s about how Steam’s rapid growth over the past five years has transformed it into one of the most competitive platforms independent developers can publish their games to, and how because of this, indies must look beyond Steam as their primary marketing tool and consider audiences outside of the “traditional Steam gamer.”