A Press Release Example to Inspire Your Own Game’s Press Release
Have you been scouring the Web for a great press release example to inspire your own indie game’s press release? Search no more! Get your creative juices flowing by reading my favorite indie game press release: Dejobaan Games’ press release for its title “AaaaaAAaaaAAAaaAAAAaAAAAA!!! — A Reckless Disregard for Gravity.” After you’re done taking in the awesomeness, continue onto my analysis of what makes this an excellent press release example.
Press Release Example
What makes this a great press release example?
- Gets to the Point in First Sentence
Most of your press release’s readers will only read your first sentence, which means you need to get to the point. Many well-crafted game press releases use the first sentence to communicate their selling point, which is fine. Dejobaan takes a different approach (which is also fine): the studio uses 18 words to literally announce they are publishing “a game” so it can get into the game’s description. - Captivates ENTIRELY
This press release is E-N-G-A-G-I-N-G! Every time I read it, I feel like I’m opening the Hunger Games for the first time: I can’t stop reading. (Don’t judge–you loved that book too!) The game’s description is so vivid and unique that I feel compelled to not only read to the end, but learn/see more. - Directs Where to Learn More
Just as I finish reading the game’s description, Dejobaan gives me what I want: where to learn more. Instead of searching the Web on my own (which most will NEVER do), I can easily click or copy and paste the link. - Omits the Egotism
One of the biggest buzz kills for a writer is reading about a killer game only to have to drudge through paragraphs about the game’s creator. Unless your studio’s story is your pitch, don’t talk about yourself so much. Dejobaan gives a brief three-sentence summary with a “learn more” link. - Provides Contact Info
It amazes me how many studios forget to put their contact info at the bottom of their releases. If you produce a sweet press release, make sure to let writers know how to reach you.
8 Comments
Sharky
about 10 years agoA 2009 title? so how's the game been doing lately? AaaaaAaAAaaaaAAAAAA
ReplyEmmy
about 10 years agoHa! Yep, it's an oldie. But, it's definitely a goodie. It may be a little dated, but it's still a favorite of mine because I think there's A LOT to takeaway form it.
ReplySharky
about 10 years agoFYI I just did a quick search and found it was released on GooglePlay recently, and it's actually very well rated :)
ReplyNallebeorn
about 10 years ago"...Instead of searching the Web on my own (which most will NEVER do)..." Well, I would, if I saw an interesting game. But maybe I'm an exception :)
ReplyPressReleaseMagic
about 10 years agoHii Emmy, Thanks for letting us know about this good example. According to me, a press release writing shouldn't be taken casually. I would recommend to go for good press release distribution or submission services providers.
ReplyBastien BERNAND
about 3 years agoThank you very much for this example! This press release seems a bit dry though, no formatting, no image, no bold title, is it supposed to be this way? It's doesn't invite me very much to read it
Reply